Mitre Connects 2018
Eye-Opening Industry Insight from Mitre Linen
Hospitality Industry Survey Data from Mitre Linen
The hospitality industry is ever-evolving and continues to challenge operators to innovate and develop new ways of appealing to customers. Thankfully, Mitre Connects is a survey of business owners and decision-makers to help understand the hospitality industry in 2018. As the data shows, customers' need for a blissful night's sleep is as important now as it has ever been.
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Mitre Connects 2018
How much importance do you put on TripAdvisor and other review sites?
- Doesn't Matter - 8%
- Not Very Important - 11%
- Important - 51%
- Very Important - 30%
Are you a member of any booking sites, such as LateRooms.com, Booking.com etc.?
- Other Websites - 46%
- Booking.com - 29%
- Airbnb - 10%
- Expedia - 6%
- Trivago - 4%
- LateRooms.com - 4%
- Lastminute.com - 1%
What are the biggest challenges facing today's hotelier?
- Falling Room Rates - 30%
- Business Rates - 19%
- Other - 18%
- No Shows - 15%
- Food Prices - 7%
- Brexit - 6%
- Online Travel Agencies - 5%
How important is a good night's sleep to your customer's satisfaction?
- Very Important - 87%
- Important - 13%
How important is the quality of linen to your customer getting a good night's sleep?
- Very Important - 68%
- Important - 31%
- Not Very Important - 1%
Thinking about your bed provision, how many pillows do you provide on a double bed?
- 2 Pillows - 8%
- 3 Pillows - 1%
- 4 Pillows - 88%
- 5 Pillows - 1%
- 6 Pillows - 2%
Do you use blankets or duvets on your beds?
- Duvet - 95%
- Sheet and blanket - 5%
Do you use a mattress topper?
- Yes - 74%
- No - 26%
If a customer was staying for a week, how often would you change their bed linen?
- Every Day - 3%
- Every Other Day - 14%
- Every Third Day - 34%
- Every Fourth Day - 19%
- Every Sixth Day - 2%
- Wouldn't Change - 28%